Published
June 12, 2022
Category
eCommerce
client
Fashion Business
Google Ads Case Study
We did a average 3X – 4X ROAS throughout one quater for a online fashion store in Australia 2021-2022. The result is better that we gradually scale to a 5 figure spend. Google ads can be very expensive if not done correctly. Here’s what we did to keep our cost low and revenue high.
A Good Account Structure
If you’re running Google Ads, it’s important to have a well-organized account structure. A well-structured account makes it easier to manage your campaigns and measure performance. Without a good account structure, your ads will be a mess – overlapping targeting, unorganized keywords, and wasted spend. Additionally, a poorly structured account can lead to higher costs per click and lower ad quality scores. So if you’re running Google Ads, take the time to create a well-organized account structure. It will save you time and money in the long run.
Well-Optimized Google Shopping Feed
Just as the title of an article or blog post can make or break whether someone clicks through to read it, the title of your product listing in a shopping feed is also crucial in determining click-through rate (CTR). A good shopping feed title should be attention-grabbing and relevant to the product, without being too long or keyword-stuffed. It’s also important to keep in mind that the title is just one part of the equation when it comes to optimizing your shopping feed for CTR; the product image and description are also important factors. However, crafting an effective title is a good place to start when trying to increase your shopping feed’s CTR.
Wrapping Up
A well-optimized Google Ads account and shopping feed are essential for any ecommerce business. Without a well-structured account and optimized shopping feed, you’ll likely waste money on clicks that don’t convert and end up with a lower CTR. So if you’re running Google Ads or have a shopping feed, take the time to optimize both for the best results. With all these in place and if your website is well optimized, getting a 3X Roas is not at all difficult.
