Published
October 29, 2020
Category
Pet Training
client
Dog Training (Florida)
Dog Training Business Case Studies
The Problem
Any business owner knows that generating leads is essential for success. Without a steady stream of new leads, it can be difficult to keep the pipeline full and keep the business growing. Referrals and networking are great ways to get started, but they often don’t provide a consistent flow of new leads.
The client wanted to generate more leads for her local dog training and daycare business. She was only generating leads from referrals and networking events. The result was a struggle for new leads because she didn’t have a way to generate a steady stream of new leads coming in every day.
She was unaware of other lead-generation strategies. She hired us to help her discover the available options, from online ads to content marketing to social media outreach. The key was to find the strategy (or strategies) that worked best for her business and her target audience.
By diversifying her lead generation efforts, we can ensure that she always has a steady stream of new leads coming in, which will help her keep her business growing.
The Solution
The first step in any good SEO campaign is research. You need to understand your audience and what keywords they are using to search for your products or services. We developed a solid list of target keywords and started optimizing your website for them. This means creating content relevant to those keywords and ensuring that their site’s structure and code are optimized for search engines.
Done correctly, they started to see their site moving up in the search results. And as they continue to build up their authority and generate more organic traffic, they will be able to land even more coveted first-page placements.
Keywords ranked on 1 page
+
monthly visitors from organic searches
nd
placement in the local Google Maps searches
Steps to Reach Your Goals
Step 1: In-Depth Market Research and Analysis
First, we perform in-depth market research and competitor analysis and explore your value propositions. This is the most important step in creating a valuable product. During this process, we research and analyze your target audience to see what they want from you as well as how much it will cost them for whatever service or goods that may be given out of their purchase(s).
Step 2: Tracking Progress and Measuring Results
If you’re running a digital marketing campaign, tracking your progress and measuring your results are important. That’s why the second step in our process is code setup and implementation. We install tracking codes on your website so we can monitor your analytics and see how your campaign is performing.
This helps us identify what’s working and what isn’t and adjust accordingly. It also allows us to track your ROI and see how your campaign affects your bottom line. By setting up tracking code, we can ensure that we’re monitoring your campaign closely and making the necessary adjustments to help you achieve your marketing goals.
Step 3: Keyword Research
Keyword research is an essential component of any successful online marketing campaign. By targeting the right keywords, you can ensure that your website is visible to potential customers who are searching for products or services like yours. But how do you choose the right keywords?
There are a number of factors to consider, including your target market, your budget, and the competition. Once you’ve chosen your keywords, you can then use them in your website content, social media posts, and paid advertising campaigns. By targeting the right keywords, you can reach your target audience and boost your chances of success.
Step 4: Optimization
The fourth step in our process is to start optimizing your campaign. This is where we really start to focus on the keywords that we’re targeting. We’ll look at your ad text, landing pages, and overall website to ensure that you’re using the right keywords in the right places.
This step is important because it’s where we can start to see some real results from our efforts. A well-optimized campaign can lead to better ad positioning, higher click-through rates, and more sales. So let’s get started!
Step 5: Assessment and Evaluation
A team of SEO experts will be assigned to your account, and they will work to gradually improve performance and ROI. The first step is to analyze your existing website and content. They will then develop a plan to optimize your website for better search engine visibility. This may include adding keyword-rich content, improving site structure, and building backlinks.
They will also track your progress and make adjustments as needed to ensure that you are getting the best results possible. With their help, you can expect to see a significant increase in traffic and conversions over time.
Get In Touch
Good SEO practices can spell the difference between success and failure for any business with an online presence. With the help of Sam SEO Club, you can see significant improvements in your search engine rankings, website traffic, and conversions.
We utilize only the latest and most effective SEO techniques to ensure that your campaigns are successful. You can trust that your business is in good hands when you work with us. Contact Sam SEO Club today and see positive results for your business tomorrow.
