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What Are Facebook Ad Management Services?

Facebook ad management services are online advertising services that utilize the Facebook Ad platform. Agencies that offer these services use Facebook ad experts to create targeted ad campaigns for your business that are shown to audiences all over one of the world’s largest social media platforms, Facebook.

Facebook ad management services will usually include researching your target audience, constructing the strategy behind your campaign, building the content assets such as visuals and copy, and creating a campaign that targets qualified leads who are most likely to engage with the ad to buy your product. It also includes tweaking your ad campaign, landing pages, and automation based on analytics and the success of your ads.

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Why Should I Use Facebook Advertising?

Facebook advertising is one of the most popular digital marketing methods across large and small businesses, and for good reason.

Statistics show over 2.7 billion active monthly users on Facebook, meaning a little less than half the world uses it. This gives your business a tremendous opportunity to reach a large audience network of potential customers, no matter where you are. This is especially advantageous for businesses trying to reach international audiences or potential customers from several different geographic locations.

Facebook ad services also allow you to have incredibly specific and effective targeting, so you can reach specific audiences that may be extremely difficult or even impossible to target with other ad platforms. This is possible because Facebook offers detailed targeting based on interests, demographics, location, and several other factors. Facebook also offers effective automatic targeting to grow your audience.

The Benefits of Facebook Advertising

Facebook ad performance is often much more effective than advertising done on other platforms. A 2019 report from Hubspot revealed that Facebook ads offered the highest ROI out of any paid marketing channel.

Smart Insights also reported that the median click-through rate of a Facebook ad was 1.11% compared to .47% from Google Display ads — an increase of over 100%!

Here are some of the main features that make Facebook advertising results so effective in digital marketing.

Everyone Uses Facebook

With a user base of over 2.7 billion people, Facebook is hands down one of the most popular, traffic-filled social media sites. Even if your ads aren't configured correctly in terms of targeting or content, just the fact that you can reach such a wide audience network already puts you at an advantage.

Advanced Micro-Targeting Options

Although many advertising platforms give you the chance to customize who sees your ads, Facebook allows you to single out your target audience with impressive specificity. When you run a Facebook ad campaign, you get the chance to choose your audience based on:

  • Gender

  • Location

  • Age

  • Interests

  • Income

  • Political affiliation

  • Behaviors (sourced from internet activity and recent purchases)

  • Life Events

  • Job and professional industry

  • Spoken languages

And several other factors that can help you craft an audience that fits perfectly with your campaign goals.

Easy Management of Audiences

In addition to offering advanced targeting, Facebook Ads allows you to experiment with and test different audiences easily. Using the “core audience” feature, you can save several defined audiences and run a different ad campaign for each.

You can also target people who have previously interacted with your brand to deliver re-targeting campaigns or monitor each campaign’s success.

Detailed Insights

To help you adjust and manage your ads and audiences, Facebook also offers “Audience Insights,” which collects data on who’s interacting with your brand, what they do when they interact, and how they interact with the rest of Facebook.

Facebook also gives you actionable reporting about the performance of your page, ad clicks, and who is clicking your call-to-action buttons so you can fine-tune your current ad strategy.

Automatic Targeting With Lookalike Audiences

Although you can set your own audiences, Facebook automatically allows you to automatically target people based on your analytics. This feature is called “automated ads,” and the audiences they generate are called lookalike audiences.

Automated ads are incredibly useful for exposing your brand to new qualified leads you may not have even considered, which can drastically improve the success of your lead generation and conversion rate goals. They use data from the audiences you create, then find people who are similar to that audience and create a new audience for you.

Flexible Ad Formats

While certain platforms like Google ads or Youtube only allow ads in a few select formats and types such as video or plain text ads, Facebook advertising allows a wide variety of different ad creatives that can be customized for your unique audience.

Between different formats like photos, videos, stories, and playable, as well as different options for what you want your leads to do next, Facebook advertising is highly customizable with the advertising elements you can use. Your ad copy, call to action, images, and audiences are all completely customizable, giving you ultimate control in getting the attention of the right customers.

Optimizes Ad Spend

Just like every other feature in Facebook advertising, the cost of running Facebook ads is highly customizable. You can run campaigns as small or as large as you want, and you can even run a campaign for five dollars or less.

And Facebook gives you a good return on investment for this money. According to Search Engine Watch, Facebook ads have an average 152% ROI and a conversion rate of 1.85%.

That means that Facebook advertising allows some of the most economical and effective returns on your ad spend.

Why Should I Use a Facebook Ads Management Service?

Now that we’ve gone over some of the features and benefits of Facebook advertising marketing services, you may wonder if it’s worth outsourcing your Facebook ads management to a Facebook advertising service.

While it’s possible to manage and create Facebook ads as part of your digital marketing strategy, leaving it to a Facebook advertising expert is generally much more efficient, cost-advantaged, and effective.

This is because Facebook ad management services will generally assign you a dedicated account manager who is an expert on the Social Media Ads (Facebook platform) and how to incorporate it into digital marketing. This will save you time and help your ads perform much better, which will help you craft great campaigns that drive sales, enhance site performance, and accelerate lead generation.

The Benefits of Using Specialized Facebook Advertising Services

Improved Ad Spend ROIs

A Facebook advertising agency will help you optimize your ads to generate as much traffic, leads, and conversions as possible, which helps you get a much better return on investment on your ad spend.

Increased Website Traffic

One of the main goals of any digital marketing campaign is to generate more traffic to your website, and a Facebook advertising service will help you do just that. By targeting the right audience with the right ad formats, you can drive a ton of highly-targeted traffic to your website that is much more likely to convert into leads and customers.

High-Quality Lead Generation

A good Facebook advertising agency will also help you generate better-quality leads. By targeting the right people with the right message, you can create ads that are much more likely to resonate and convert into customers.

You will also be able to build a network of hot leads by getting more customers who click on your ads that can be used in retargeting campaigns.

Expert Advice to Create the Best Strategy

High-quality Facebook ads management services will be able to provide you with only the most expert advice on how to build and improve your ads to make them as effective as possible.

This is done by using Facebook analytics and internal knowledge to identify areas of strengths and weaknesses in your current ads. Then, Facebook ad experts will help you develop new tactics to make your ads even more effective.

Build Brand Awareness

Good Facebook ad services will help you build a Facebook ad campaign that not only gets leads and conversions but also helps build brand awareness among your primary audience.

Not only will this help the success of your current digital marketing campaigns, it will also help your future campaigns, social media ads, and overall traffic to your business both on and offline.

Scale Your Business

With the right Facebook ad experts behind your ads, you can get the results you need to scale your business and rapidly grow your customer base. By targeting new audiences and building upon your existing customer base, you can expand your reach and get more sales and customers from new audiences, which helps you generate the revenue to grow.

What You Get With Sam SEO Club's Facebook Ad Services

An all-inclusive Facebook Advertising Package

Our Facebook advertising package gives you all the features and benefits needed to generate high-performing digital marketing campaigns on the Facebook platform through one convenient provider.

Complete Account Setup

Not sure how to configure your account setup, Facebook pixel install, Facebook page, or landing pages? With our Facebook digital marketing services, we set up the whole thing for you, which saves you time and energy you can instead spend on running your business.

Affordable and Transparent Pricing

We offer some of the industry's most competitive and affordable prices for our Facebook ad services. We also don't have any hidden fees, so you can be confident that you're getting the best possible value.

Latest Technology and AI Targeting Tool - Madgicx

We use the latest technology and AI targeting tool to manage your campaigns, scaling campaigns, and get you the best results. Madgicx is an advanced tool that helps us optimize your campaigns for maximum ROI and removes any waste in ad spending.

A Dedicated Account Manager

When you sign up for our Facebook ads management services, you will be assigned an account manager who will be your point of contact for all things related to your campaign.

They will work with you to develop your ad strategy, create your ad campaigns, optimize them for performance, and provide advice and guidance along the way.

A Detailed Monthly Report

Our Facebook ad services don’t just do all the work without keeping you in the look. Every month, we keep your team informed with a detailed monthly report about the performance of your Facebook Ads, as well as major insights about your audiences, your ad assets, and your overall campaign strategy.

This knowledge can be used to improve your existing campaigns, future campaigns, and overall digital marketing strategy.

Get Premium, All-Inclusive Facebook Ads Management Services for Small Businesses from Sam's SEO Club Now

Facebook Advertising Services FAQs

The cost of our Facebook advertising services will vary on how large your business is, what kind of results you’re looking for, how extensive your campaign is, and several other factors.

In general, our Facebook advertising services range from [PRICE – PRICE], with the lower end being appropriate for a small campaign. We also offer ongoing maintenance of your Facebook advertising and social media management for a monthly fee.

Although you can work with us to determine which tools and features you’d like us to use, we offer:

  • A complete account setup

  • Ad campaign creation and management

  • Copywriting, design, and other creative elements to build your ads

  • Optimization of your campaigns for performance based on analytics

  • Detailed monthly reporting

  • Expert advice and guidance from your account manager

Typically, it takes about [TIME FRAME] to get a campaign up and running after we’ve gathered all the necessary information from you.

This includes time to configure your account, create your ad campaigns, design your ads, set up tracking, and perform initial optimization.

After that, it’s a matter of ongoing management and optimization to get the best results from your business. We may also take additional time if your ad requirements are more extensive.

If you don’t use Facebook advertising services and opt to manage your Facebook ads yourself, your ads will likely be less effective and may not generate the results you’re looking for.

If you don’t use Facebook ads entirely, you will seriously miss out on the opportunity to target specific audiences and generate more leads, conversions, and sales for your business.