Google Ads PPC Management (Pay-Per-Click)
Get the Best Google Ads Management Services in Malaysia
Optimize your Google Ads Campaign to attract more customers and accelerate in-person and online sales with Sam’s SEO Club
What Are Google Ads?
Google ads are pay-per-click (PPC) advertisement that appears on the results pages of the Google search engine and other websites across the internet. Advertisers pay to show these ads when someone searches for specific keywords related to their business or when someone visits a website with keywords related to their business.
For example, if someone searches “Shoe repair”, and your Google search ads also use this keyword, your ad will appear in that user’s search engine results page, or SERP. Likewise, if a user visits a website with content about shoe repair, shoes, or other related topics, your Google display ads will be shown on the webpage.
Google Ads can be an effective way to reach new customers and grow your business.
Types of Google Ads Campaigns
Google Ads, formerly known as Google Adwords, offers several types of ads businesses can run to increase relevant traffic to their site and attract potential customers.
These include:
- Responsive search ads, or RSAs
- Dynamic search ads, or DSAs
- Local search ads
- Local service ads
- Display ads
- App promotion ads
- Video ads
- Google shopping ads
- Call-only ads
While it’s possible to run an advertising campaign that utilizes only one ad type, most businesses can benefit from combining different types to optimize campaign performance.
A skilled Google ads account manager will be able to create a campaign based on your unique business goals that utilize the best combination of formats.
We get results
Hack Into The Top of Search Results Pages With Google Ads PPC Advertising
Our professional Google ads management services will be able to provide you with a comprehensive Google Ads campaign that uses a variety of formats, including display ads. However, one particularly effective format that almost all our clients achieve success from is Google search ads.
The primary benefit of using Google search ads is that they can help your business appear at the top of relevant search engine results pages (SERPs), even if you don’t have the highest organic ranking.
This is because Google ads are placed above organic listings on SERPs. Being one of the first results a searcher sees can dramatically increase the likelihood of getting clicked.
In fact, according to Backlinko and several other researchers, the first three results on a SERP get nearly 60% of all clicks. Google Search ads almost always appear in one of these slots, drastically reducing click competition.
And, your link is a paid search advertisement that doesn’t impact these statistics as much as you think.
A study by Clutch.co indicated that people are four times more likely to click on a paid search ad on Google than a paid ad on any other search engine or website.
If you invest in a Google search ads campaign, you’re automatically placing your website in a far more advantaged position than you could ever achieve with organic SEO.
Why Do I Need Google Ads Management Services?
While it may seem easy enough to set up a Google ads account and start running an ad campaign, the reality is that effective Google Ads management requires a lot of time, effort, and expertise.
To run a successful Google Ads campaign, you need to:
- Conduct keyword research to find the right keywords to target
- Continuously test and optimize your ads for better performance
- Monitor your campaign’s progress and make changes as needed
- Analyze data and results to improve future campaigns
Conducting keyword research, analyzing data, and making changes to ad campaigns can be very time-consuming. The best Google Ads account managers have years of experience that allow them to make effective ads that grow your business.
When doing it yourself, it’s straightforward to make small mistakes that can significantly impact your results and even cause you to lose money.
But a Google ads agency or Google Ads management service will know how to set up your account, create effective ads, attract your target audience, and grow your business.
They will also be able to help you with ongoing Google ads management, so you don’t have to worry about updating or analyzing your campaigns.
The Benefits of Facebook Advertising
The Most Effective Paid Search Campaigns
Google is the most used website in the world, and the reach of its advertising spans nearly the entire internet. When you make online ads with the Google Ads platform, you're tapping into the largest network of potential customers, making it one of the most effective paid search platforms.
Decrease Ad Spend and Increase ROI
Google Ads is a pay-per-click system, meaning you’re only ever charged when someone clicks on your ad. This makes it a very cost-effective way to advertise online, as you’re not paying for impressions or views of your ads.
When you use a PPC agency to help you create an effective disruptive advertising campaign and combine that with the fact that you only pay for results, you end up with a high return on your ad spend.
Advanced Audience Targeting
Google Ads allows you to target your ads very specifically to the types of people most likely to convert on your website.
You can target by location, demographics, interests, behaviors, and even past interactions with your website or other websites. This ensures that your ad is only seen by people likely to take the desired action, whether making a purchase, signing up for a newsletter, or filling out a form.
Smart Optimization With Google Analytics
Google Analytics is a free tool that you can use to track the progress of your Google Ads campaigns and see which ads are performing well and which ones need to be improved.
When you use Google Analytics with a Google Ads management service, you can get detailed insights into your campaign’s performance and make changes to ensure your results are heading in the right direction.
More Leads from Potential Buyers
Whether you’re using the Google display network or search ads, you’re not just reaching more people — you’re getting people already displaying online activity that shows they’re interested in services and products like yours.
Google ads allow you to tap into a network of highly eager buyers already primed to convert, which makes attracting warm leads simpler.
Drive Sales and Grow Revenue
As one of the most effective digital marketing tools for attracting warm leads, Google Ads can help you increase sales, grow your revenue, and scale your business.
The combination of increased relevant traffic to your website or landing pages and the flexibility Google allows in your advertising budget makes it so that the sales you achieve with Google ads far surpass the amount you spend on advertising.
Generate More Brand Awareness
Google Ads is not only an effective tool for driving sales and leads but also great for building brand awareness.
When you create a well-designed search marketing ad campaign with quality ad copy, relevant visuals, and compelling landing pages, you can reach many people and get your brand in front of them multiple times.
This helps increase your business’s overall awareness, trust, and reputability, in the eyes of your customers and the Google search engine.
How A Google Ads Service Works
When you sign up for a Google Ads service, you receive expert help in creating, executing, and managing your Google ads campaigns to give you the results your business needs to grow.
This is done by deeply understanding what your business does and how you want your brand to present itself. Then, competitor, audience, and keyword research are done to find the best way to reach your audience.
From there, a strategy is formed to determine what kinds of ads you need, what keywords should be used, and the duration and budget spent on your ads.
Advertisements are crafted using designers, writers, and other creative professionals to ensure your ads and the landing pages they direct to are high-quality and engaging.
Once the ads are created, they’re launched and monitored by a team of Google Ads experts to ensure they perform as intended and that any necessary changes are made.
What You Get When We Manage Your Google Ads Account
Expert Comprehensive Management
When you work with one of the best Google ad agency options like Sam's SEO Club, you work with a Google premier partner that can create and manage your campaign from start to finish, so you don't have to worry about getting involved at all.
Highly Focused Keyword Research
When we research keywords for your Google ads, we focus on optimizing keyword performance based on the needs of your industry, niche, and audience. This ensures that your ads only appear to the absolute best leads.
Landing Page Optimization
Our Google ads services don't just stop with making your advertisements. We also optimize your website's SEO and your landing pages' copy, design, and SEO. This ensures you don't lose leads by keeping your product compelling and enticing at every step of the buying process.
A Monthly Detailed Report
You'll never be left in the dark about how your ads perform. You'll receive a monthly report with the detailed information you need to see how your campaign is going, what needs to be changed, and what's working well.
Low Management Fees
With transparent pricing and low fees, you never have to worry about surprise charges or moving out of your optimal budget. We keep your Google Ads cost low and profitable so that the sales and conversions you receive far outpace what you spend with us.
High-Quality Ad Copy and Design
Using our in-house team of writers, designers, developers, and SEO experts, we craft engaging and brand-adhering advertisements that attract the attention of buyers and generate more money for your business.
Different Ad Formats
Whether you need display ads, search ads, or more unique ad types like Google shopping ads or Google play ads, we can do them all, and we will also suggest the best ad types to fit your business's unique goals.
Google Ads Management FAQs
What Are the Start-Up and Ongoing Costs for Google Ads Services?
Although our prices can vary depending on the size of your business, the amount of campaigns you want to run, and the complexity of these campaigns, for most of our clients, the start-up costs for our Google Ads services is a one-time fee of about [PRICE to PRICE].
After that, our monthly fees for management average at [PRICE] for small projects and [PRICE] for large profits, or roughly [PERCENTAGE] of your total Google ads spent.
What is the Difference Between Google Ads and AdSense?
Google Ads is a program where businesses can create ads to be shown on Google search results and other Google properties. AdSense is a program where website owners can sign up to display these same ads on their sites.
This means that AdSense is what you use if you want to generate revenue by letting others advertise on your website, while Google Ads is what you use to advertise your own business on Google search result pages or other websites. While we primarily help with Google Ads, we can also help you set up AdSense if you are interested.
How Long Does It Take to See Results From Google Ads Services?
The time it takes to see results from our Google Ads services can vary depending on the competitiveness of your industry, how much you’re willing to spend on your ad campaigns, and how well your website is optimized for conversions.
However, in most cases, our clients see an increase in traffic and conversions within the first few weeks of starting their campaign.
How Do Google Ads Appear to the Right Audience?
People input specific phrases when searching for information or products using a search engine like Google. These phrases often contain “keywords” that show what kind of information they’re looking for. For example, a keyword in a search for pet food may include “Dog food” or simply “pet food”.
Google’s algorithm then finds reputable websites with content that revolves around the keywords or directly uses them to present to the searcher.
Google ads also utilize keywords in this way. By using keywords in your Google ads that are similar to the keywords your target audience would use when trying to find products like yours, Google makes your ads appear to potential buyers.