Affordable Local SEO in Malaysia

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Affordable Local SEO in Malaysia

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80% of local searches convert — harness their power to get more traffic and sales with our high-quality, affordable local SEO services

What is Local SEO?

Local SEO, or local search engine optimization, is a marketing strategy used to enhance your business’s visibility on search engine result pages (SERPs) for local search queries.

It makes it so that local people who are searching for keywords related to your business, such as “shoe repair” for a shoe repair store, see your business appear instead of your competitors.

In simple terms, this means that the better your local SEO is, the more likely it is that potential customers who are geographically close to your business will see your website and buy your products or services.

This is different from regular SEO, which merely makes it so that your business appears for anyone whose search includes related keywords, no matter where they are in the world.

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Why Do I Need Local SEO Services?

The point of any kind of SEO is to make your business more visible to relevant audiences online. This leads to more lead generation, conversions, organic traffic, and sales, which of course, helps your business.

SEO services are done correctly enhance your business’s ability to attract website traffic from search engines. Ideally, this website traffic should be coming from people who are interested in your business and are likely to become customers.

But targeting relevant audiences isn’t always so straightforward. Regular SEO won’t do you much good if you run a local business with one physical location that only serves people in your home country or city.

This is because regular SEO doesn’t specify where your traffic is coming from, so it may make your business appear in searches from people who live in multiple locations halfway across the world. Instead, it would be much better to focus on targeting a local audience that wants to visit local businesses.

This is where local SEO comes in. Local business SEO services ensure your business is appearing in searches done by real potential customers who live in your area.

This increases the likelihood that searchers will actually visit your website or retail location and make a purchase rather than just browse through your website. It also has a positive impact on other areas, such as:

Online and physical traffic
Conversion rates
Sales and Revenue
Brand awareness
Lead generation and future digital marketing efforts
Future rankings in SERPs

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95% of Searchers Are Looking for Businesses Near Them

So why do you need specialized local SEO to do any of this? Why not rely on regular word-of-mouth or regular SEO? Wouldn’t general search marketing strategies automatically attract local traffic, even if there’s some international traffic mixed in?

Well, not necessarily. If your business isn’t registering as a local company to search engines, you might completely miss your local audience and only get online visibility from foreign, completely unrelated audiences.

Most marketers agree that local SEO is one of the best ways to market your business online, and the research backs up this claim. According to GE Capital Retail Bank, 81% of shoppers conduct online research before making a retail purchase, whether it’s in-person or online.

More often than not, that research is directed at local businesses. A report by Forbes indicates that 95% of individuals conduct a ‘near me’ search when shopping online. While many of those shoppers placed orders online, 59% chose to visit a physical store — something that’s only possible if local businesses are appearing in their search.

And the evidence doesn’t stop there. According to a study by Search Engine Watch, 70% of online shoppers end up calling a business for inquiries or placing an order using contact information provided by Google.

In summary, the majority of individuals search online for local businesses and rely on the information they find from these searches to guide their purchase decisions.

If you’re not using local SEO, you’re losing out to competitors who are appearing in SERPs instead of you.

How Local SEO Companies Work To Increase Your Traffic and Sales

Just like other types of SEO, local SEO relies on a complex combination of techniques to boost your ranking on SERPs. These techniques may include:

Keyword optimization

Adding internal and external links

Building credibility with reviews or outside references to your site

Increasing your content length and diversity

Adding meta descriptions

The only difference is that local SEO is focused on getting your site ranked on local SERPs so that your business appears to local qualified leads. A local SEO agency may include extra steps like:

Google Business Profile Optimization

A high quality local SEO campaign will be able to create, customize, and optimize your Google Business Profile to ensure that search engines register your business as a local business. This helps your business have better online visibility to the right local audiences.

Local Keyword Targeting

A local SEO agency targets local keywords related to the geographic regions you want to serve. For example, a local shoe repair business may use the keyword “shoe repair Kuala Lumpur. "

Creating Locally Relevant Content

Comprehensive local SEO services will conduct content marketing campaigns that create content that's relevant to your local audiences. This may look like social media marketing or article writing that addresses pain points specific to people in your region, such as content about weather, culture, or local quirks in your industry.

Using Local Citations

Citations are used by local SEO companies to boost your website's authority and show search engines that your business is trustworthy and credible. Local citations are citations that connect your business to local directories that index local businesses. When a local business gets listed in a local directory, it gives search engines information about where your business is and who it serves, which helps your business become findable by people in your region.

The Benefits of Local SEO Services

80% of Local Searches Convert

The only difference is that local SEO is focused on getting your site ranked on local SERPs so that your business appears to local qualified leads. A local SEO agency may include extra steps like:

Better Targeting = 28% More Sales

Local SEO enhances your business’s targeting so that you appear in more searches from qualified leads and fewer searches from people who have no interest in buying. Local searches have been proven to bring upon 28% more sales than non-local ones.

Enhanced Organic Traffic

When your website appears in SERPs for people who are actually interested in your services, it increases the amount of organic traffic you get — both on your website and in your physical store.

Reduce Digital Marketing Costs

When your local SEO is working, you get to appear to more qualified leads without increasing spending on paid advertisements.

Reduce Digital Marketing Costs

When your local SEO is working, you get to appear to more qualified leads without increasing spending on paid advertisements.

Permanent Increase in Local Search Rankings

The more traffic and clicks your website gets, the higher it gets ranked by Google since traffic and interaction make your website seem trustworthy. Local SEO can help you boost your ranking permanently, even for years after you initially set it up.

Higher Customer Satisfaction

When local customers can use search results to easily find information about your business online, such as contact details, hours, or the cost of your products, it makes their experience with your business more positive.

Want to rank higher and increase your in-person traffic, website traffic and online visibility? Get a free local SEO audit from Sam’s SEO Club.

Our Three-Step Approach to Flawless Local SEO Strategy

At Sam’s SEO Club, we use a proven multi-layered approach to getting your business ranking higher in local search results. Although we customize our services to the unique needs of your business, these are the three strategies we always employ to give your business more traffic, leads, and sales.

Leverage Google Business Profiles

To successfully run a business, visibility is key. While regular SEO is great for heightening your visibility in regular search results, your Google Business Profile is one of the most important tools for ranking you higher in local search results.

Google Business Profiles are a must-have for local business SEO, as they are the main tool Google uses to decide whether or not you appear high in local rankings. We use our local SEO strategies to optimize your Google Business Profile by adding in relevant keywords, crucial information like your contact details and location, and accumulating positive reviews.

This helps Google recognize the location and nature of your business, which helps you appear in extremely specific and relevant local listings. It also helps build your business’s reputation as credible and trustworthy.

Local SEO Proximity Signals

In the past, if you wanted to find a service or product that was physically close to you, you had to enter “near me” at the end of your query. But after the 2016 Possum update and the 2019 map proximity update, Google changed its algorithm ranking system to assume users are searching for local services automatically.

This means that if you want to appear high in local rankings, you need to use “proximity signals” that indicate to Google where your location is in relation to a user who is searching for your services. Our local SEO services help you fine-tune these proximity signals across your website, Google Business Profile, and social media to ensure your business will appear in your specific location on Google Maps.

This ensures that you take advantage of every local search that may be relevant to your business and that the Google search engine recognizes you as a local business.Google Business Profiles are a must-have for local business SEO, as they are the main tool Google uses to decide whether or not you appear high in local rankings. We use our local SEO strategies to optimize your Google Business Profile by adding in relevant keywords, crucial information like your contact details and location, and accumulating positive reviews.

Improved Local Online Reviews

Consumer reviews are integral to any online marketing strategy, but they’re especially important for your SEO. A business with positive consumer testimonials builds credibility and trust among prospective consumers, which, in turn, helps you rank higher on SERPs.

However, not all reviews are made equal. In order to increase your ranking in a local search, you need the right combination of online reviews on different platforms and directories. You also you need them to come from local consumers — preferably consumers who have reviewed other local businesses. Our local SEO tactics optimize your reviews by concentrating on top review signals, such as:

Quantity: The number of online reviews your business gets.
Diversity: The variety of different types of web businesses speaking and sharing your business.
Velocity: The frequency with which consumers review your business.

FREQUENTLY ASKED

How Much Does Local SEO Cost?

Having your SEO done for you by a reputable local SEO company or digital marketing agency generally costs about $800 to $5,500. Ongoing monthly upkeep of your local SEO campaigns can cost an additional $100 per month and can be as much as $1,000 or more when other services or features are offered.

Fortunately, Sam’s SEO Club is committed to delivering high-quality results at an affordable price. Full-service local SEO services from us typically cost between [ $500-$3500], depending on how extensive the project is. Get a free audit from us to better estimate your unique cost.

How Are Success and Performance Measured for Local SEO?

The success of a local SEO campaign is measured by a combination of different qualitative and quantitative performance metrics we keep track of for you. These include things like:

Conversion rates
Drop-off rates
Competitor monitoring
Click-through rates
Web traffic measurements
Customer reviews

How Would I Benefit From Using Local SEO Marketing?

Local SEO marketing will have an extremely positive impact on your overall traffic, sales, conversions, and customer satisfaction. It will also help your long-term local SEO performance and rankings in search engine results pages so that this increase in awareness and traffic can continue for years to come.

In general, 80% of local traffic converts, and this traffic has proven to generate 26% more sales than non-local traffic, on average. When you use local SEO, you’re harnessing the power of local qualified leads and building awareness among people who are extremely likely to turn into real customers.

What Would Happen If I Didn’t Use Local SEO?

If you don’t use local SEO, you will continue to show up in general search results that aren’t targeted to local customers in your area. This will make qualified leads less aware of your business, which will result in fewer sales, conversions, and traffic for your business.

These customers will go to your competitors instead of you, not because their products or services are any better, but because these customers simply couldn’t find your business. Fortunately, this is largely preventable by partnering with local SEO experts who know what local SEO tools and tactics are needed to give you top-performing results.