Have you ever wondered how to increase website visitors and the number of people who convert to your website?
There are several means of accomplishing this, but one of the most effective ways is to use content marketing.
Content marketing is a technique used to drive more traffic and convert prospects into loyal customers by creating valuable content (like blogs, checklists, videos, etc.) helpful to your prospects.
Effective content marketing is about knowing what type of content will interest your target customers and focusing on their pain points.
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You may not always know the best content marketing strategy for you or which tools to use.
This tutorial will guide you on content marketing hacks for creating great content that increases your ranking on SERPs.
1. Set Clear Objectives For Content Marketing Strategy
The first step in any content or digital marketing Malaysia offers is setting clear objectives. In other words, before you begin writing articles or creating videos, ensure you know what you’re trying to achieve.
What do you want to achieve? Do you want more traffic? More subscribers? A better reputation?
It will depend on your content marketing strategy goals and the type of business you run, but it’s essential to have a clear idea before proceeding with any other steps. Whatever it is, please write down the objective of your up to date strategy and keep it in mind as you produce content.
This will help ensure that you don’t stray from the primary purpose of your content strategy campaign.
For example, if you want more leads, potential customers may need information about signing up for an account or find pricing information online.
Content with this type of information would help attract new customers and encourage repeat visits by current customers, especially if you’re working with the best SEO company Malaysia offers.
2. Determine Your Target Audience
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Once you know what you want to achieve, it’s time to consider who you’re trying to reach.
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Who are your ideal customers? How old are they?
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Where are they located?
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What do they like reading online?
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What can they afford to buy from you?
The more specific you can be about your audience, the better equipped you’ll be when it comes time to create content that will interest them.
Content marketing works best when you target specific groups of people who are most likely to become customers or clients. Creating relevant content that appeals to them isn’t easy without knowing who they are.
Don’t worry if it takes some time and effort in content audit before you figure out who needs what information — this is part of the content strategy process that helps define your niche market and develop a content strategy for reaching local audiences (through a local SEO service) and national/international prospects (with a national SEO agency).
3. Create a content strategy
Start by identifying the most important topics for SEO authority building in your niche.
In the case of dog grooming products, articles about how to take care of dogs would be helpful; if you sell financial planning services, then articles about how people can save money are your best approach.
Next, create buyer personas based on existing customers or people who have visited your site in the past.
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What do they like reading?
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What do they hate reading?
Creating a marketing content strategy optimizes your buyer personas, helping you get into the heads of your ideal customers so that you can know which message to deliver and how to provide it.
4. Integrate an SEO Strategy into your content marketing
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Creating valuable content marketing strategies is only half the battle. You also need to make sure that organic search engines find it like Google. If you don’t have an SEO strategy, you may need expert help from an SEO specialist.
Creating high-quality content is integral to SEO because Google rewards websites that produce excellent articles with high-quality links from other websites.
However, there is some technical expertise that your site requires to outrank the competition. One of the tools that help you do this is Google Analytics. Google Analytics is excellent for analyzing the results of SEO strategy.
For instance, when creating new content, include keywords for which potential customers frequently search.
These keywords should appear in titles and throughout the body of the text so that search engines can easily find them when they crawl websites.
5. Create Eye-catching, Shareable Content
Now you’re in the ideation stage of your content. It is crucial to make your content interesting enough that people want to do the following three things with it:
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Read it
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Listen/watch it (For video and audio content like podcasts)
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Share it
According to the content marketing institute, your goal should be to create something people want to share with others.
That means you should focus on providing original, useful, interesting information that people can’t find anywhere else. It should also be easy enough to digest that they can quickly understand what it’s about and how it can benefit them. An eye-catching article is one of the best content marketing examples.
You should also note that not every piece of content needs to go viral; some details need to be helpful or entertaining for them to find an audience online. Instead, focus on creating evergreen content.
Evergreen content is valuable information relevant over time, such as how-to guides and tutorials that teach readers something new they didn’t know before reading your article.
This type of article will continue to attract readers long after it’s published because people will always need information related to your topic area. It will also increase your organic traffic.
6. Use a Variety of Content Formats
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The great thing about content marketing, you don’t have to stick with just one type of content when using digital marketing strategies.
Use different formats, such as text articles or videos, to design content for different segments of your audience.
For example, if one of your articles is about a specific topic, include an infographic or video with it – both of these formats tend to get more traffic than plain text articles.
7. Build And Maintain Email Lists
To create an email list, you must get your visitors to willingly give you their details, such as full names and email addresses. You can use a free plugin like SumoMe to collect emails if you have a blog.
You can also use platforms like BuzzSumo and Ahrefs to find people talking about the topics related to your website.
To increase the number of emails collected, create an opt-in form on your website and ask for an email address in exchange for a piece of content (e.g., an e-book). A digital solutions provider providing SEO services will also greatly help you build an email list.
8. Create a Blog Publishing Schedule
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Once your mailing list is full and all setup, it’s time to send out content. The best approach is to create a blog publishing schedule. This schedule will tell you what days and times you should post on social media and when new content should be added to your site.
You want to keep its content flowing at least once per week or month, depending on how frequently people search for information related to your niche.
This ensures that there’s always something new for readers coming through their inboxes every week or two weeks (depending on how often people read). Usually, this means creating a content plan and calendar.
9. Content Plan And Calendar
An editorial calendar will help organize every content creation effort that you make. It will give you an idea of when you need to start working on each piece and help you make sure you have enough time to complete everything in time for your launch.
Content planning and calendaring are very effective marketing tactics.
For example, if you publish an article on your own site every week for the next six months, it’s best to start by coming up with a list of topics and dates you want to publish.
Then, prioritize those topics based on what’s most important to your business at this moment to deliver content on time.
There are several free tools at your disposal, such as Trello or Asana, to manage your content calendar so that everyone involved in creating content can see it anytime.
10. Write your Blog Post With SERPs in Mind
The first step in writing any blog post is to consider what related keywords your target audience would search on a search engine trying to find information on your topic.
For instance, if you’re writing about the best ways to improve personal finances and save money, then it’s likely that people searching for those terms on search engine will be looking for articles containing those keywords. Hence, keyword research is an essential part of blog writing.
Ensure that your blog post includes those words or phrases often enough to appear in the search engine results pages when someone searches them.
You can do keyword research by using tools like Google Keyword Planner or Ubersuggest, which have an SEO FAQ and allow you to see how many times a term has been searched each month over the past year — this will give you an idea of how frequently people are likely to search for your topic.
11. Design your Blog Post Thumbnail and Header Image
A big part of increasing website traffic is getting people to click through their search results page. This means ensuring that your featured image and pictures are optimized for SEO.
The thumbnail should be an image that matches what people are searching for when they click on your link on Google.
If you’re writing about how to start a business in Austin, Texas, then your thumbnail should be an image of downtown Austin or something else related to that topic.
The featured image should be a larger version of the thumbnail image, which appears next to your title in Google search results. These and every other image should contain alt texts and descriptions, including relevant short and long-tail keywords.
12. Promote Your Content on Social Media With Effective Social Media Strategy
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Such a type of marketing is excellent for reaching new customers, but it’s not enough to create content and hope people stumble into it through search.
You need a more deliberate way to promote your content on social media so that people know about your videos, blog posts, and other written content.
It is best to use social media to promote your content because it gives you access to a large audience and has many different features that make it easy for you to share information with these people.
You can also increase your chances of going viral exponentially by using social media more than you could with any other type of content marketing efforts.
Hence, you need to learn how to use it effectively. Using social media, content promotion is possible in various ways. Here are some tips:
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Promote your posts on Facebook with a link back to the original post-
This will help people find your content and drive them back to your site.
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Share your posts on Twitter with a link back to the original post-
This will also help drive traffic back to your site and attract leads.
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Share your posts on LinkedIn by adding them as “Posts”-
Instead of just linking back to the post directly from your profile page, which doesn’t help improve SEO for that particular article or page (although it does increase engagement), use the posts option to add text on LinkedIn.
13. Do Outreach Marketing
Outreach marketing involves reaching out to people in your niche who have already built their audiences and are likely to respond positively to your offer.
It allows you to build relationships with influencers who can help promote your business through guest posting and SEO link building. Outreach marketing is an essential part of a successful content strategy.
In case you’re wondering what is SEO link building, this method is the process of increasing a website’s authority with external links from other sites.
Linking building in SEO is more likely to signal that your website has great content (or at least good enough), thus boosting your search rankings.
14. Analyze Your Results Using SEO Specialist Malaysia
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After you publish your articles, it’s crucial to analyze the search engine results of each one. You can do this using Google Analytics and other SEO services tools that will give a free website SEO audit and detailed report like SEMRush.
Using such tools, you can also check which pages on your websites have the highest conversion rate (i.e., what percentage of visitors made a purchase).
You might also want to create some “A/B” tests — for example, try sending one group of people to one page on your website and another group of people to another page on your website with different wording or images. Then compare the results and see which one performed best overall (and why).
Conclusion
Businesses come and go. If people don’t know you exist, they can’t buy from you. While these steps and techniques may seem simple, many businesses miss out on how to increase web traffic by neglecting them.
No matter your business, if you implement these suggestions into your strategy, your business will reap the benefits of website traffic growth. And remember, content marketing for websites isn’t a one-touch solution but a continuous process.
