Marketers and advertisers, can we be straightforward for a moment? How well do you understand paid advertising on a scale of 1-10? Although 45% of small companies engage in online advertising, many are still unfamiliar with pay-per-click. PPC is a tool every marketer should possess or at least have a fundamental grasp of. This article […]
In search engine optimization, there are plenty of misconceptions about what counts as legitimate SEO techniques. If you’re doing SEO, you need to know black-hat and white-hat SEO concepts. Differentiating between black, grey, and white hat SEO can help you plan for your long-term SEO goals. This article looks at each approach to help determine […]
Link building is a pivotal search engine optimization (SEO) pillar helpful in raising SEO ranking by strengthening a brand’s authoritativeness and social media. Like other SEO strategies, link building is a work in progress, requiring consistent implementation to achieve sustainable results. Image Source: https://images.unsplash.com Second, link building in SEO is constantly changing, meaning that besides […]
Have you ever wondered how to increase website visitors and the number of people who convert to your website? There are several means of accomplishing this, but one of the most effective ways is to use content marketing. Content marketing is a technique used to drive more traffic and convert prospects into loyal customers by […]